Privacy Policy

This Privacy Policy explains how we collect, use, and safeguard information on the WP Engine vs HostGator comparison site (“the Site”). We are an independent research and editorial resource. We are not WP Engine, and we are not HostGator. We do not sell hosting plans directly. We aim to operate in a way that is transparent and consistent with advertising and privacy standards, including GDPR and similar regulations.

1. Information We Collect

We may collect limited information that you voluntarily provide to us, such as when you email us at info@wpengine.com.ph or other addresses listed on the Contact page. This can include your name, role, company, and any details you choose to include in your message.

We also receive basic technical information when you access our Site. This may include your IP address, browser type, approximate location (based on IP), device type, referral source, pages viewed, and the time and date of each request. We typically review this data in aggregate to understand traffic patterns, troubleshoot performance issues, and improve readability.

We may use cookies, local storage, and similar technologies to remember preferences, analyze traffic, and measure engagement with our content. Cookies also help us comply with legal requirements around consent and disclosures.

2. Legal Basis for Processing (GDPR)

Where GDPR applies, we rely on one or more of the following legal bases to collect and process personal data:

• Consent: For certain analytics or cookie uses, we ask your consent via a cookie banner.
• Legitimate Interests: We have a legitimate interest in operating a functional, secure website and understanding (at an aggregate level) how visitors engage with our content.
• Compliance: We may process certain data if we are legally obligated to do so, for example in response to lawful requests.

3. How We Use the Information

We may use collected data to:

• Respond to inquiries you send us (for example, press or partnership questions).
• Maintain the security and reliability of the Site, including detecting abuse or spam.
• Improve UX, readability, messaging clarity, and compliance with advertising policies.
• Generate aggregate insights about which topics readers care about most (e.g. pricing vs scaling).
• Document and demonstrate that we are following regulatory and advertising disclosure requirements.

4. Cookies, Analytics & Advertising Transparency

We may use cookies and similar tracking technologies to understand page performance, ad visibility, and high-level engagement with comparison sections like pricing tables or “Who is the winner?” summaries. This helps us keep content aligned with what readers actually need to make informed decisions.

Where ad or affiliate relationships exist, we strive to label them clearly. We do not sell your personal data for monetary compensation. We also do not run invasive retargeting ad campaigns on this Site. Our primary focus is clarity and compliance, not behavioral profiling.

5. Data Retention

We generally retain email correspondence and related contact information for as long as reasonably necessary to respond to your inquiry and maintain accurate business records. For analytics data, we typically review aggregate trends and may keep high-level summaries (for example: “Which sections are most read?”) without storing individual-level browsing histories in a personally identifiable way.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including the right to request access, correction, update, or deletion of your personal information. You may also have the right to object to or restrict certain kinds of processing, or to withdraw consent where consent is the basis for processing.

To exercise these rights, please email privacy@wpengine.com.ph. We may request reasonable proof of identity to protect you from unauthorized data access.

7. Children’s Privacy

Our Site is intended for business decision-makers, website owners, marketers, developers, and similar professionals. We do not knowingly collect personal data from children under 16. If you believe a child has provided us information, contact us and we will address it promptly.

8. Security

We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. No online system is 100% secure, but we continuously evaluate our practices and vendor relationships to reduce risk.

9. International Visitors

If you access this Site from outside the United States, please be aware that information may be transferred to, stored in, or processed in jurisdictions that may have different data protection rules than your home country. By using the Site, you acknowledge this potential cross-border transfer.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal obligations, or the way we provide services. When we make material updates, we will adjust the “Last Updated” date below.

Contact for Privacy: privacy@wpengine.com.ph
Last Updated: November 2025